Powering Content by Laura Busche

Author:Laura Busche
Language: eng
Format: epub
Publisher: O'Reilly Media, Inc.
Published: 2017-05-19T04:00:00+00:00

Sometimes, you will find that a title change isn’t necessary. For these cases, look at the article’s supporting images and detect opportunities for a longer recap graphic to serve to a more visual-driven audience (think Pinterest). You could also modify your distribution strategy by reaching out to the creators whose work you are featuring in the piece. They might be willing to share it among their own audience, because you are highlighting the quality of their product. This last approach works for many different industries.

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